returnity

We've just released the 2009 Email Benchmark report.

"The period of this report, July 2008 to June 2009, was a very difficult time for marketers, advertisers, publishers and the marketing services industry. However, through the midst of the Global Financial Crisis and the Recession ‘We didn’t have’, digital marketing seemed to enjoy a second renaissance (the first being the resurgence following the dot-com bust).

Across returnity’s network, we saw a 200% increase in email volumes from 1H08 through 1H09. While most of the volume increase was associated with consumer marketing, B2B marketers showed the strongest growth rate at 210% YoY."

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