Inbox roundup - Pizza time

Wednesday, September 30, 2009

Dominos do a great job when it comes to the design of their emails.  They're all nice and neat and are consistent with their site.  They use great photography that does exactly what it's meant to - make you hungry.

They do an even better job of timing.

I love (and hate) the fact that they make me eat pizza every other weekend because of my Friday afternoon pizza alert.  Take this example reminding me that it's cheaper on a Tuesday.

Subject: It's Cheaper Tuesday Order Online Now




But it's not all juicy toppings and tasty, tasty cheese... I think there's a few things that could definitely be done a little better.

Lets start with the Order Online CTA.   Having it hidden down in the bottom corner seems a little, well,  hidden (and inconsistent with their website).

Also, let's not forget that apart from the T&C's, it's all images - and not an ALT tag in sight!

In any case, it's a nice example of good timing.

And i hate you for it ;-)

0 comments :