iMedia Brand Summit

A Crystal Ball on the Marketing and Communications business

Well done to the iMedia team (DMG) for putting on a successful event with the Brand Summit 2009. Two nights and two days at Cypress Lakes in the Hunter valley made for 48 hours well spent.


The schedule included an impressive line-up of speakers including:
- Dr Jeffrey Cole on “How everything is blowing apart” and “Why Everything is coming together”
- Peter Williams from Deloitte on innovation, collaboration and porous product development
- Don Peppers on how marketers can take lessons on social networking from bees
- Rohit Bargava busting myths and providing practical guidelines for social media marketing
- Simon Cheng on building an online community that helped fight the fallout from Swine Flu
- Karen Ganschow on how Telstra is using a Twitter team to manage positive and negative chatter
- Mehrdad Baghai looking at the various structural models that drive collective action
- Matt Whittington from Optus on the ‘now’ of mobile content and marketing

Returnity was proud to have been badge sponsor for the event. We liked the presentation, we liked the people and we loved the opportunity to be part of a fantastic production.