Inbox roundup - Reminders Only

The Roses Only gang, full of pent up emotion, longing and love, finally cracked yesterday and let me know just how they feel about me

They sent me a lovely email telling me how much they missed me.  Bless!

It just about brought a tear to my eye. I had to fight off the overwhelming urge to track them down and hug every last damn one of them and reassure them that yes, I still care.

It's not often you see a re-activation campaign. Behavioral segmentation seems to be either a completely foreign concept or some other language to most marketers.  So it's good to see some publishers take this seriously, and do a nice job of it.

The copy was light hearted, emotional and engaging:

We miss you!
You haven’t sent a gift with us for a while, and we’re sure your loved ones miss the gifts you used to send them.

We’d like to remind you of the good times we’ve had – the smiles, the tears of joy when the Roses Only gift would arrive at the door.

This was nicely followed up with their usual engaging offers in a very clean and simple to navigate layout.  

Although still a little long, the CTA's are nice a big and the offers are very nicely chosen so you forgive the fact you have to scroll a way to see it all.

You also forgive the fact that the online version contains a bunch of special characters where the apostrophe's should be...

Overall, a nice example of how to keep your database engaged and feeling all warm and fuzzy.

Feeling the love?  Want to start sharing it?  How about dropping us a line and seeing how we can help you get all lovey with your database.