Roses Only is, strangely enough, an online flower shop. Their great but very restrictive brand name apparently led to them creating a number of other 'Only' flavoured stores - Hampers, Fruit and Sparkling.
One of the things they've always done well is present nice, clean, crisp imagery in a well laid out message. Their current offer is a great example.
Subject: Ed, Red Hot Special - 15% off everything!!
While definitely attention grabbing, the subject line would skirt the boundaries of 'spammy' had it not been paired with a well known 'From' address.
Areas of improvement though would be perhaps making the CTA's a little more prominent. In the same vein, the promotional code is almost lost in the rest of the copy.
One of the things done really well, and that's not seen as often as it should be, is the small link in the header to a mobile version of the email.
Which links to a simple, lean, text only version of the same email:
Which, ironically, due to the nature of text only formatting, has more prominent CTA's than it's big brother.
Nice! Now I'm off to order some gifts :)
Drop us a line if you like some tips on improving your holiday campaigns.
0 comments :
Post a Comment