Google Search Insights & How they can help your business

Google has access to a lot of search data, so why not use it to your advantage? Google has put together some insights on how people used search in 2010 and we have found the analysis to be quite helpful and wanted to share it with you!

For those in the financial sector, Google found that for every 10 online applications driven by search, another 4.5 applications were processed offline. We found this insightful as it highlights the important relationship between online and offline, as well as justifying investment in SEO and paid search.

Returnity has seen the rise in obtaining coupons online over the last 12 months, as has Google – with nearly 60% of mums searching for coupons or special offers online. With the rise in coupon searches, it makes sense to incorporate a coupon strategy into your online marketing plan.

In the travel industry? Best to make sure your website is up to scratch, including the ability for customers to leave reviews, as 40% of travelers search for consumer reviews online before booking their next trip.

For those of you planning to invest in online marketing for Christmas this year, you can feel safe with the knowledge that 89% of consumers started their Christmas shopping online in 2010. Returnity have obtained some fantastic results for our retail clients over the Christmas period by ensuring their brand is present in the research stage of the buying cycle, leading to more sales both on and offline.

Google has some more interesting facts in their video, so take a look and see how you can apply them to your business and improve your online strategies.