I really like the new graysonline.com site and how they've re-worked the UI to be far more user friendly and informative. It's really clean and easy to navigate.
But what have they done with their emails? Being a long time user of the site, I was used to the old alert style email full of content completely relevant to my interests.
Now I get two or three a day and they're rarely anything I"m interested in. Case in point is today's example that leads with a Boating related subject line and lead article:
20 metre Sublease on Rivergate Marina Berth
Not only are Grays making the the assumption that I own a boat (I wish), but also that I'm interested in a mooring it in a state 700km (450miles) from where I live!
Suffice to say that my preference centre settings don't have any option to view any Marine related products.
I guess the scattergun approach still works but I'm wondering how much more effective a little segmentation would be? I remember my old daily email alerts had me spending way more than I should but I've not bought a single item in the last year or so. Wonder if that's the case for anyone else?
Got any other examples you'd like to discuss?
1 comments :
fyi, the new site is built on the top of latest asp.net tech and this was a showcase and key topic from Remix 2009 conference in Sydney
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